Achieve a high level of brand recognition with exterior signs that draw customers’ attention. Custom business signage that creates a consistent appearance across your brand’s communications helps clients identify you, whether they see your company name or logo on a banner or vehicle wrap. This type of branding makes you easier for them to recognize, which can ultimately increase your sales.
Outdoor advertising stands out from other forms of media because it doesn’t require a consumer to actively engage with it. They can see it on a billboard that they drive by during their daily commute, for example, or within the digital advertisements that populate their favourite shopping centre. This passive exposure gives your marketing a much higher chance of brand recall when compared to other types of media, such as print or online ads.
In this era of short attention spans and digital distraction, it’s important to make your outdoor marketing as attractive and simple to read as possible. This means avoiding excessive graphics, images, or text that will quickly detract from the message and cause potential customers to turn away. It’s also vital to use readable fonts that will be legible at a variety of distances. Thin lines and decorative fonts will optically fade or break up at greater than 500 feet, while upper and lower case sans serif fonts work best.
People are naturally attracted to objects that are colorful, amusing, or clever in some way, so it’s not surprising that they will pay more attention to a piece of outdoor marketing that uses these elements. This is why it’s important to consider the colors that you’re using in your designs, as well as how they will look at different sizes and from a distance.
The key to success when it comes to outdoor advertising is making your brand familiar with consumers in a way that stands out from the competition and increases brand recall. This can be achieved by using outdoor advertising in the places where your target audience spends most of their time, such as shopping malls, gas stations, bus stops, and office buildings. When a consumer is exposed to your advertising in these settings on a regular basis, they will gradually become more familiar with your brand and its offerings – resulting in top of mind awareness when they’re ready to purchase.
When determining the right type of promotional outdoor sign for your business, consider what you need the sign to accomplish and how durable it needs to be. This will help you to streamline the process of working with a local reputable sign company in Fresno so that they can provide a quote quickly and accurately.